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Shine and Rise



Source: Philips


Philips Introduces a Better Way to Wake Up With Light Technology along with Educating About the Importance of a Healthy Sleep and Wake Up Routine

October 2009 (Medialink) -

ANCHOR LEAD: A lot of us may not consider ourselves "morning people," but that may be because we're not waking up the way nature intended. Brian Osuch sheds some light on the importance of a brighter way to greet to day. (:60)

SCRIPT: Lifestyles, I'm Brian Osuch. With Daylight Saving around the corner, many Americans will soon be starting their days before sunrise, which can make waking up difficult. A recent Philips Electronics survey shows 60 percent of Americans aren't happy with how they wake up. Lifestyle Expert Sally Horchow says there may be a common reason why.

CUT: (Horchow) Light regulates the daily sleep/wake cycle. So while alarm clocks can be jarring, research shows a slow dawn effect positively impacts the quality of awakening, energy levels, and mood.

SCRIPT: Horchow has some tips that might help you get up on the right side of the bed.

CUT: (Horchow) Make your bedroom a haven to rest and rejuvenation. Splurge on high thread count sheets, or improve your wake up experience with the new Philips Wake-up Light, which simulates a natural sunrise to help you feel refreshed and more energetic when waking up. Take advantage of a calming chamomile tea before bed or a green or mint tea in the morning.

SCRIPT: For more, log onto light-therapy-dot-com. That's Lifestyles from Philips. I'm Brian Osuch.



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Interview with Sally Horchow, Lifestyle Expert[4]

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